Taking Advantage Of A Global Marketing System
The global marketing environment comprises the intermediate and the macro environment. The intermediate environment contains those factors which are semi-controllable through contracts and they will be categorized as suppliers, Distributors, facilitators and shareholders. For example in software industries the different vendors, application sellers, temporary specialist staffs and subcontractors etc are part of intermediate environment. The macro environment is made up of those factors and forces which are generally uncontrollable.For the Global strategic marketing planning to evaluate and investigate the threats, opportunities and for risk assessment usually organizations used the PESTLE analysis here PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental Factors. (These macro environmental forces are also shown in above figure). Mostly external auditor is used to audit the impact of these forces.The typical home business owner today is operating on a very limited small scale. If you want to keep your business local, and small, and are happy with your income, then this information will probably not be for you. On the other hand, if you have a small home based business with a supplemental income, and would like to grow your business to a high 6 figure or even 7 figure income, you'll want to continue reading because this is related to changing how you currently operate, and turning your small time business into a global marketing system, working for you around the clock.